Like it or not, social media is here to stay and an effective digital strategy will place an important focus on the most important social media channels including Facebook, Twitter, Google Plus, LinkedIn, Pinterest and Instagram.
Not only can these outlets extend your reach and help to influence potential new customers, but they also send important 'signals' to Google and other search engines which in turn can help to boost your rankings.
That said, each of the social media channels have very different personalities and it's important to hit the right 'voice' with each one. Your audience will quickly unfollow you if you give them reason and will quickly get bored of you if don't keep them interested.
A well thought out profile page is a good place to start and we can help with a graphic design that makes you stand out from the crowd. It's not easy, though, as each of these channels has different design guidelines which are often not very well advertised. This is just one area in which we can help.
Managing multiple social media channels brings it's own problems and can be very labour intensive. We can help by showing you to automate these tasks and as always we prefer to teach our clients to fish believing this provides far better value in the long run.
Getting your head around social media is time well spent and will pay dividends for your online venture.